Privacy policy

Effective Date: July 1, 2025

At Baraca, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, make a purchase, or interact with us. By using Baraca.in, you agree to the terms outlined in this policy.

1. Information We Collect
We collect various types of information to provide and improve our services to you.

Personal Information: This includes information you directly provide to us, such as your name, email address, shipping address, billing address, phone number, and payment details (though payment processing is handled by Shopify, as detailed below).

Transactional Information: Details about your purchases, order history, and product preferences.

Technical and Usage Data: When you visit our website, we automatically collect certain information about your device and Browse activity. This includes your IP address, browser type, operating system, referral sources, pages viewed, and the dates/times of your visits. This data helps us understand how our website is used and to improve your experience.

Marketing and Communication Data: Your preferences in receiving marketing from us and your communication preferences.

2. How We Collect Your Information
We collect information through the following methods:

Direct Interactions: When you create an account, place an order, subscribe to our newsletter, fill out forms, or communicate with us via email.

Automated Technologies: As you interact with our website, we use technologies like cookies, server logs, and other similar technologies to automatically collect Technical and Usage Data.

Third Parties: We may receive certain information from third-party advertising partners like Meta (Facebook/Instagram Ads) and Google (Google Ads) to understand the effectiveness of our campaigns and to provide you with relevant advertisements.

3. How We Use Your Information
Your data is used solely for legitimate business purposes related to Baraca. We will never sell your personal information to third parties.

To Process Orders: To fulfill and manage your purchases, process payments, and deliver products to you (handled via Shopify).

To Provide Customer Support: To respond to your inquiries, requests, and provide assistance.

For Marketing Purposes: To send you updates, promotional offers, newsletters, and information about our products and services. We use platforms like Meta Ads and Google Ads to deliver targeted advertising based on your interests and interactions with our site. Your data will only be used for our internal marketing efforts.

To Improve Our Website and Services: To analyze website usage, troubleshoot problems, and enhance the functionality and user experience of Baraca.in.

For Internal Operations: For data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and evaluating and improving our products, services, marketing, and your experience.

To Comply with Legal Obligations: To meet our legal or regulatory requirements, respond to lawful requests, and protect our legal rights.

4. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your information, we will securely delete or anonymize it.

5. Sharing Your Information
We may share your information with select third parties only in the following circumstances:

Shopify: As our e-commerce platform, Shopify processes your order information, including payment details, shipping addresses, and other data necessary to complete your transactions. Their privacy policy can be found on their website.

Payment Gateways: For processing payments securely. We do not directly store your credit card details; these are handled by secure, PCI-compliant payment gateways integrated with Shopify.

Delivery Partners: To facilitate the shipping and delivery of your orders.

Marketing and Advertising Partners (Meta, Google): We share certain aggregated or anonymized data, or data used for retargeting, with Meta and Google to run our advertising campaigns effectively. This information does not directly identify you. These platforms also collect data directly through their cookies on our site for advertising purposes.

Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).

6. Your Rights Under Indian Law (Digital Personal Data Protection Act, 2023)
As a data principal, you have certain rights regarding your personal data:

Right to Access: You have the right to request access to your personal data held by us.

Right to Correction/Erasure: You have the right to request the correction of inaccurate or incomplete data, or the erasure of your personal data where it is no longer necessary for the purposes for which it was collected.

Right to Grievance Redressal: You have the right to grievance redressal regarding any act or omission of the data fiduciary concerning your personal data.

Right to Nominate: You have the right to nominate someone to exercise your rights in case of your death or incapacity.

To exercise any of these rights, please contact us at info@baraca.in. We will respond to your request in accordance with applicable Indian laws.

7. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. While we strive to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure.

8. Third-Party Links
Our website may contain links to other websites that are not operated by us. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically.

10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: info@baraca.in
Address: 55, Wuthucattan Street,
Periyamet, Chennai, Tamil Nadu – 600 003